AMLo Biosciences

Project: PR Awareness Programme

Client: AMLo Biosciences

Deliverables: Communication Platform

Brief: To raise awareness of AMLo Biosciences, the innovative diagnostic spin-out from Newcastle University, and to generate excitement and interest in the clinical community about their groundbreaking melanoma technology, AMBLor, ahead of launch in the US and UK.

Ohwa role: Communications strategy, planning and execution.

By planning and executing an impactful ongoing PR and social media presence that aimed to not only inform stakeholders of the AMBLor technology but to tell the story around unmet needs in melanoma management from both clinician and patient perspectives. Our goal was to highlight AMLo’s dedication and AMBLor’s potential in improving melanoma outcomes.

Through engaging and educational content – stories, infographics, videos and carefully targeted press releases – we have integrated AMLo into the melanoma conversation, shining a spotlight on the urgent need for better prognostic information to inform decision making, and gaining understanding and trust among our target audience.