Live music app creative development and film production for Universal
2018
Client
Peex / Universal Music
The Project
Project: Peex Live Music App
Client: Peex & Elton John
Deliverables: Native app for Android and iOS and promotional films
Brief: To design and build a music app for live mixing at concerts with music downloads supported by marketing materials, including film promos.
Ohwa role: Creative Direction and Production
About Launch
The app was launched mid-2018 and was used in arenas around the world with great success. Unfortunately, due to the COVID-19 outbreak, the project was shelved, and the IP was sold to a private investor for around £12,000,000.
