Immersive experience campaign for /geo
2019
Client
/geo
The Challenge
Project: Brand Relaunch
Client: Geo via Free Partners
Deliverables: Internal Brand Activation
Brief: As a creative contractor for Free Partners, the task was to create an experiential brand launch for a new underwriting MGA business that had been formed from a merger. The goal was to launch the brand to the new teams and invite them to a “save the date” event for the joining of the two companies.
Ohwa role: Conceptual Campaign Design
Solution
An immersive environmental experience for employees upon arrival at work, leading them to a “save the date” package and animation on their desktop computers. Promote the event and build excitement on social media by sharing success stories from within /geo.
